More often than not, start-up businesses, as well as those already established, must seek ownership rights and protection for the brand that represents their particular goods or services. Competition for market share is fierce, and companies often invest considerable time and resources in developing the word, slogan, or symbol that people recognize and associate with their particular product. Good business sense dictates to protect your established brand. One of the primary ways to seek such protection is to obtain national trademark registration with the United States Patent and Trademark Office (USPTO). However, the technical requirements of properly applying for trademark registration with the USPTO are stringent and complicated. Competent legal advice can be invaluable to ensure the best chances of success. Contact Walter Lackey to find out if we can assist you in protecting your brand.